Innovation at Work

Although much has been written about innovation, its practical application is less well understood. For example, many organizations start their quest for innovation with Ideation rather than Intent. They also frequently over look the application of the Investigation phase. These missteps lead to a focus on process rather than progress which can create churning and eventual dissolution and abandonment of the quest. Over the years, imstrat has found that a little knowledge goes a long way in helping organizations get a quick start along the right path and to bring them back when they start to go astray. All our educational programs and interventions are built around our 7I proprietary approach we refer to as "Innovation at work". We see ourselves as "Pracademics"; academically trained with a firm grounding in innovation theory but an even firmer grounding in the practical application of its principles. When you work with ISI, you will only deal with people who are dedicated to helping our clients get better business results by approaching innovation as a tool rather than an end in itself. We work at all levels of the organization from the engineer at the bench who needs a broader understanding of business so that he thinks of value creation not just invention, to the middle level managers and innovators who are in the best position to see how to do things better faster, and cheaper, and to the senior executives who are ultimately responsible for the architecture in the organization that must be in place to support innovation


Our Programs
Quick Start

Our quick start program is for clients who are new to innovation and want a quick and inexpensive primer to get them off to a good start. In this program which typically runs a 1/2 to 1 day, we expose the audience to fundamentals of innovation including the best practices of others.

  • Using innovation as a tool for improved performance
  •  Running Innovation meetings instead of business discussion
  • Eleven Leadership behaviors that create a culture of innovation
  •  Introduction to the 7I Cycle



When an organization designates a particular group, unit, or cell to head innovation, imstrat is often asked to develop a customized learning experience to help them fully realize, the potential of their innovation efforts. Our engagements typically involve one of more of the following

  • Short customized courses
  • Action oriented workshops
  • Facilitation of Informed Brainstorming sessions
  • Innovation team coaching, feedback, and intervention
  • 6-8 month program that results in the development of viable new businesses



Senior executives bare the ultimate responsibility for the long term success or failure of any innovation efforts within their organization. To this end, imstrat works closely with top level leaders to help them ensure long term success. We do so by providing educational programs that focus on.


  • Developing a strategic approach
  • Making Innovation a shared value
  • Creating the right architecture for turning "Creativity into Cash"
  • The unique leadership skills necessary for leading innovation


Keynote Speaking

Dr. Neal Thornberry, the CEO of imstrat, is often asked to give key note addresses on innovation at company events, association meetings, innovation expos, government symposiums and other large event venues around the world. Audiences typically range from 50 to 3000 people. Talks are typically tailored to the target audience.